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The Writer

Our task as management educators is to work out what management is for and what its principles are, and then to teach those to a new generation so that they tackle the problems of present and future with confidence and skill.
from A History of Management Thought

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.

This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.

Of all the sciences and social sciences, management is the one that most deliberately turns its back on the past.

Yet management as we know it today did not spring into life fully formed.

Management has more than just a present; it also has a past, and a future, and all three are inextricably linked.

This book charts the evolution of management as an intellectual discipline, from ancient times to the present day. Contemporary management challenges, including sustainability, technology and data, and legitimacy are analysed through an historical lens and with the benefit of new case studies.

Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and society at large.

Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you’re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds on to in the global economy.

What is management consultancy? How has it developed? How does it affect businesses? This book answers these questions and introduces the field for those looking to develop a career as a management consultant. 

Providing a thorough introduction to management consultancy, Morgen Witzel covers the topic from a range of perspectives including the field’s historical development, the client’s perspective, business analysis, return on investment, consulting failures, ethics and accountability and the growing importance of sustainability.

China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this fourth edition have kept pace with the rapid developments.

China is now far more international but the fundamental business culture has not altered greatly.

The new edition of this highly successful textbook offers Western and non-Chinese businesspeople a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context.